Intellectual property counselor Rosaleen Chou is a partner in the San Francisco office of Knobbe Martens, where she advises on brand protection and strategy. With clients that include famous brands across a broad array of industries, Fortune 50 and smaller, fast-growth companies alike, she has managed extensive global trademark portfolios across 200+ countries. Notably, Rosaleen spearheads global policing and enforcement programs that protect her clients’ IP rights against infringement and dilution while furthering and safeguarding competitive advantage. This includes multi-country opposition and infringement actions, domain name disputes and UDRP proceedings, TTAB opposition and cancellation proceedings, copyright strategy, customs enforcement, and online marketplace and social media brand protection. Having worked at Facebook as a full-time secondee, Rosaleen managed and developed trademark and copyright portfolios for Facebook, Instagram, Oculus, and WhatsApp. She also developed brand guidelines and managed brand licensing of these properties. Rosaleen also serves on the firm’s Diversity Committee and on INTA’s Anti-Counterfeiting Committee.